Built for Marketers. Powered by AI. Ready in Minutes.
The future of marketing is autonomous, real-time, and data-driven.
5+
hours saved per week thanks to automation
$47B
AI in marketing market size by 2025
83%
of marketers say AI boosted team efficiency
The High Cost of Fragmented Marketing
Today’s marketing teams operate across dozens of disconnected channels, tools, and data streams, making it nearly impossible to act fast, stay consistent, or optimise effectively.
60%
Of CMO's struggle to track performance over all sectors
$83B
Spent on marketing analysis yet 70% go unused
74%
Of market say they waste budget to misaligned strategies
For Infosys and its clients, fragmented marketing means slower reactions to market shifts, duplicated work across teams, inconsistent brand messaging, and missed growth opportunities.
As platforms, formats, and customer expectations evolve faster than ever, the value at risk is no longer marginal, it’s exponential.
As platforms, formats, and customer expectations evolve faster than ever, the value at risk is no longer marginal, it’s exponential.
Meet InsightFlow AI
Your Autonomous System for Real-Time Marketing Decisions
Understand
An AI chatbot interacts with the user to define the campaign's context and goals before launching the analytics.
Analyse
The system activates 3 agents :
- Trend Analyser
- Competitor Watcher
- Sentiment tracker
Act
All insights are added to a real time dashboard, combined with internal data. The agent recommends improvement or creates a full new campaign.
See InsightFlow in Action
Watch how we turn a simple user prompt into a complete, data-driven marketing strategy, live.
What's next ?
1
Expand API integrations
We’ve integrated Reddit. Next: obtain full access to Instagram, LinkedIn, Twitter/X, and YouTube APIs to scale sentiment and trend analysis across platforms.
2
Direct Integration in Company's Dashboards
Instead of pulling static data, we aim to plug InsightFlow directly into internal analytics dashboards, CRMs, or campaign platforms so insights and actions happen where teams already work. Making it easier to access and familiar.
3
Forecasting Agent
We plan to develop an AI agent that predicts upcoming trends and performance shifts, helping teams move from reactive to proactive marketing.
4
Dynamic Deliverables
Now InsightFlow outputs a standard dashboard. We want to let users customise deliverables : slide decks, campaign briefs, budget plans, or summaries, depending on team roles and use cases.
Where Marketing Hurts. That’s Where We Start.
Enterprise Marketing Teams
B2C Brands
- Pain points : too much data, not enough insight, personalisation demands at scale, high pressure to prove ROI
- Why It Matters : 91% of consumers prefer personalised experiences, +40% sales & +50% repeat buyers with AI-powered loyalty
- How we reach them : Leverage Infosys’s enterprise network to integrate InsightFlow into existing B2B client stacks (CRM, ABM tools, etc.)
Enterprise Marketing Teams
B2B Brands
- Pain points: inefficient lead generation, long multi-touch sales cycles, weak attribution to revenue
- Why It Matters: AI chatbots boosted lead gen by 30% for 15% of B2B marketers; InsightFlow clients improved lead nurturing & cross-sell rates
- How we reach them: Leverage Infosys’s enterprise network to offer pilots focused on pipeline growth and attribution accuracy via CRM and ABM tool integrations
Marketing & Digital Agencies
- Pain points: pressure to scale content fast, fragmented AI workflows, client mistrust around AI use
- Why It Matters: 70% of agencies say AI saves time & cost; 50% of brands worry about transparency in agency AI usage
- How we reach them: Partner with forward-thinking agencies via pilot campaigns, co-create case studies on speed & efficiency gains to showcase transparency and trust
Unlocking Scalable Impact: Why InsightFlow Wins Long-Term.
Our vision extends beyond the prototype, evolving into an enterprise-grade solution that continually innovates.
1
Modular by Design
Built on flexible n8n workflows, InsightFlow can be extended with new agents and features as needs evolve without rebuilding from scratch.
2
End-to-End Ready
Seamlessly integrates into Infosys Aster and other enterprise stacks to support the full marketing journey, from insight to action.
3
Financially Lean, Operationally Smart
With minimal recurring costs (mainly API access) and major reductions in manual effort, InsightFlow offers high ROI from prototype stage.
4
Amplified by Ecosystem
The more data clients share, the smarter InsightFlow becomes, partnerships and integrations turn it into a fully autonomous intelligence layer.
People, Tools & Capital to Power InsightFlow
Intellectual Resources
- Proprietary AI models & algorithms
- Pre-built partner integrations & APIs
- Data assets (industry datasets, pretrained models)
Financial Resources
- R&D & cloud infrastructure
- API & licensing costs (e.g., OpenAI, data providers)
Human Resources
- AI/ML engineers & data scientists
- Marketing domain experts
- Creative directors & designers
- Project managers & solution consultants
Built Different: Our Competitive Edge
SWOT Analysis: Scaling with Confidence
5-Year Financial Outlook
Key Summary Metrics
- Total Revenue: $498.5M
- Total EBITDA: $194.4M
- EBITDA Margin Year 5: 45%
- IRR: 127%
- Payback Period: 18 months
- NPV (12%): $142M
